Midwest Survival Swim, LLC Effective Date: August 12, 2026

This privacy notice discloses the privacy practices for Midwest Survival Swim, LLC ("Midwest Survival Swim," "we," "us," or "our") and our website, https://midwestsurvivalswim.com. This notice applies solely to information collected by this website and through our lesson scheduling, enrollment, and customer communication processes, except where stated otherwise.

This notice will tell you:

• What information we collect
• With whom it is shared
• How it can be corrected
• How it is secured
• How policy changes will be communicated
• How to address concerns over misuse of personal data

We are the sole owners of the information collected on this site. We collect information that you voluntarily provide to us through our website forms, enrollment and registration process, email, phone, or other direct contact with you. We will not sell or rent this information to anyone.

Information we may collect includes:

• Parent or guardian name, email address, phone number, and mailing address
• Child's first name, age or date of birth, and swim-relevant health or medical information you choose to disclose (such as allergies, ear tubes, or physical conditions relevant to safe participation)
• Emergency contact information and names of individuals authorized to pick up your child
• Lesson scheduling, attendance, and progress records
• Payment information (processed by our third-party payment processor — see "Payments" below)

We use your information to respond to you regarding the reason you contacted us, to schedule and deliver swim lessons, to communicate about your child's progress and safety, and to process payments. We will not share your information with any third party outside of our organization other than as necessary to fulfill your request or deliver our services.

Unless you ask us not to, we may contact you by email in the future to tell you about lesson openings, session registration, new programs or services, or changes to this privacy policy.

Our swim programs serve infants, toddlers, and children, and we necessarily maintain records about enrolled children. All information about a child is provided to us by a parent or legal guardian.

Our website is not directed to children under 13, and we do not knowingly permit children under 13 to create accounts, submit forms, or otherwise provide personal information to us online. If we learn that we have inadvertently collected personal information directly from a child under 13 without verifiable parental consent, we will delete that information promptly.

A parent or legal guardian may review, correct, or request deletion of their child's information at any time using the contact information at the bottom of this policy.

You may opt out of any future contacts from us at any time. You may do any of the following at any time by contacting us at the email address or phone number provided in this policy:

• See what data we have about you, if any
• Change or correct any data we have about you
• Ask us to delete any data we have about you
• Express any concern you have about our use of your data

Note that we may need to retain certain records — such as waivers, incident reports, and payment records — where required by law, insurance requirements, or our legitimate business interests.

Midwest Survival Swim, LLC may send you SMS text messages related to lesson scheduling, appointment reminders, waitlist updates, cancellations, weather or facility closures, and program information after you have provided consent.

• Message frequency varies.
• Message and data rates may apply.
• Reply STOP to opt out at any time.
• Reply HELP for assistance.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service or messaging platform providers, is permitted solely to deliver the messages you have consented to receive. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Consent to receive SMS messages is not a condition of purchase or enrollment.

We may photograph or record video during lessons, events, or graduations for instructional review, safety documentation, or promotional purposes. We will not use any image or video of your child in public-facing marketing without your prior written consent, which you may grant or decline during registration and may withdraw at any time by contacting us.

We take precautions to protect your information. When you submit sensitive information through our website, that information is protected both online and offline.

Wherever we collect sensitive information, it is encrypted in transit using industry-standard TLS encryption. You can verify a secure connection by looking for the padlock indicator in your browser's address bar and confirming the web address begins with "https."

We also protect your information offline. Only employees and instructors who need the information to perform a specific job — such as billing, scheduling, customer service, or safe instruction — are granted access to personally identifiable information. The computers and servers on which we store personally identifiable information are kept in a secure environment.

We partner with third parties to provide specific services, including scheduling and customer relationship software, payment processing, email and SMS messaging platforms, and website hosting. When you register for our services, we share only the information necessary for those providers to perform their function. These parties are not permitted to use personally identifiable information for any purpose other than providing services to us.

We may also disclose information where required by law, court order, or valid legal process, or where necessary to protect the safety of a child, our staff, or the public.

To register for lessons or purchase from us, you must provide contact information (such as name and address) and payment information (such as card number and expiration date). Payment card information is transmitted directly to our third-party payment processor and is used for billing purposes and to fulfill your registration. We do not store full payment card numbers on our systems. If we have trouble processing a payment, we will use your contact information to reach you.

We use cookies on this site. A cookie is a small piece of data stored on a site visitor's device that helps us improve your access to our site and identify repeat visitors. For example, a cookie allows you to avoid re-entering a password on every visit. Cookies also help us understand how visitors use our site so we can improve their experience.

Some of our business partners — such as advertising or analytics providers — may set their own cookies on our site. We do not have access to or control over those cookies. You can set your browser to refuse cookies or alert you when cookies are being sent, though some parts of our site may not function properly if you do.

Some browsers transmit "Do Not Track" (DNT) signals. Because no uniform industry standard for responding to DNT signals has been adopted, our website does not currently respond to DNT signals. We do not permit third parties to collect personally identifiable information about your online activities over time and across third-party websites when you use our site.

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

From time to time our site may request information through surveys or contests. Participation is completely voluntary, and you may choose whether to participate and disclose information. Information requested may include contact information (such as name and address) and demographic information (such as zip code or age level). Survey information will be used to monitor or improve the use of and satisfaction with our services.

We may update this privacy policy from time to time. When we do, we will revise the effective date at the top of this page and post the updated policy on this website. Material changes will also be communicated by email to customers with an active account or enrollment.

If you have questions about this privacy policy, wish to exercise any of the rights described above, or feel that we are not abiding by this policy, please contact us immediately:

Midwest Survival Swim, LLC140 Venita Dr O'Fallon, IL 62269

Phone: (618) 515-5833 Email: Jess.loftus@midwestsurvivalswim.com